On the fireground, strength lets you do more—carry more, move with control, and keep working when it counts. Strength Matters gives you the structure to build that strength, so the job feels more manageable, not more exhausting.
STRENGTH MATTERS
The 12-Week training program to build strength for the fireground, for the gym, and for life.
$97
Strength Matters is a 5-day training program built to make you genuinely strong—strong in producing force, strong in withstanding force, and strong in the ways that actually carry you through the job and real life.
Sessions are about 60-75 minutes. Each week includes:
Three full lifting days built around a main lift and two smart pairings that drive strength without wrecking your nervous system
One accessory day with moderate conditioning
One long, steady state conditioning day
Why are there 1.5 conditioning days in a strength-focused program?
11)Your conditioning is directly correlated to your health- and that matters!
2)How well your recover in between sets and from session to session is affected by your aerobic capacity, so we’ve got to make sure that training is in there
3)Your conditioning matters on the fire ground - so we don't have any programs without it.
“I feel much stronger and confident NOW. I did not expect to improve as much as I did and I am proud that I was able to remain disciplined. I CANNOT BELIEVE I DID 300 LBS!”
Strength Matters is a training program that takes the guess work out of what it takes to get stronger in 12 weeks.
WHY CHOOSE STRENGTH MATTERS AS A PROGRAM?
Built for Firefighters
This program isn’t generic. It’s designed with the physical demands of the fire service - with both your health and performance in mind.
Learn HOW to build strength
Each week there is a focus given and explained why this structure of training builds strength. You can see how the training comes to life and take these lessons well beyond just this program.
Video Demonstrations for Every Exercise
Clear, no-nonsense demonstrations to ensure proper form and execution.
Alternate Exercises
Options to work around your equipment setup or personal preferences without compromising the effectiveness of your training. With the being said, access to a barbell is going to be a cornerstone of this program.
Stop guessing. Start building strength.
This 12 week program is built off of 3 x 4 week blocks to keep things progressing and interesting. This program is simple, intentional, and repeatable so you can build strength that lasts.